— [http://goo.gl/rXCtT6] Justine Sacco (made a joke on Twitter),_______________________Justine Sacco, The Woman Whose Life Was Ruined By An AIDS Joke She Made On Twitter.
:: RT: Jon Ronson ▶ http://goo.gl/rXCtT6 ◀ So You've Been Publicly Shamed on Twitter Delves Into Infamy in the Age of Social Media | #Twitter #PubliclyShamed #SocialMedia
As she made the long journey from New York to South Africa, to visit family during the holidays in 2013, Justine Sacco, 30 years old and the senior director of corporate communications at IAC, began tweeting acerbic little jokes about the indignities of travel. There was one about a fellow passenger on the flight from John F. Kennedy International Airport:
“ ‘Weird German Dude: You’re in First Class. It’s 2014. Get some deodorant.’ — Inner monologue as I inhale BO. Thank God for pharmaceuticals.”
Then, during her layover at Heathrow:
“Chilly — cucumber sandwiches — bad teeth. Back in London!”
And on Dec. 20, before the final leg of her trip to Cape Town:
“Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”
She chuckled to herself as she pressed send on this last one, then wandered around Heathrow’s international terminal for half an hour, sporadically checking her phone. No one replied, which didn’t surprise her. She had only 170 Twitter followers.
Sacco boarded the plane. It was an 11-hour flight, so she slept. When the plane landed in Cape Town and was taxiing on the runway, she turned on her phone. Right away, she got a text from someone she hadn’t spoken to since high school: “I’m so sorry to see what’s happening.” Sacco looked at it, baffled.
Then another text: “You need to call me immediately.” It was from her best friend, Hannah. Then her phone exploded with more texts and alerts. And then it rang. It was Hannah. “You’re the No. 1 worldwide trend on Twitter right now,” she said.
“ ‘Weird German Dude: You’re in First Class. It’s 2014. Get some deodorant.’ — Inner monologue as I inhale BO. Thank God for pharmaceuticals.”
Then, during her layover at Heathrow:
“Chilly — cucumber sandwiches — bad teeth. Back in London!”
And on Dec. 20, before the final leg of her trip to Cape Town:
“Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”
She chuckled to herself as she pressed send on this last one, then wandered around Heathrow’s international terminal for half an hour, sporadically checking her phone. No one replied, which didn’t surprise her. She had only 170 Twitter followers.
Sacco boarded the plane. It was an 11-hour flight, so she slept. When the plane landed in Cape Town and was taxiing on the runway, she turned on her phone. Right away, she got a text from someone she hadn’t spoken to since high school: “I’m so sorry to see what’s happening.” Sacco looked at it, baffled.
Then another text: “You need to call me immediately.” It was from her best friend, Hannah. Then her phone exploded with more texts and alerts. And then it rang. It was Hannah. “You’re the No. 1 worldwide trend on Twitter right now,” she said.
Justine Sacco, as you might recall, was the public-relations executive who, just before boarding a flight from London to Cape Town, South Africa, fired off this tweet: "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!" Sacco's tweet sparked international outrage and, when she finally landed in Cape Town, she recalls, "My phone started to explode." So, too, did her life.
Ronson’s new book, “So You’ve Been Publicly Shamed,” digs into a strange phenomenon of the participatory Internet. From time to time, it seems as if every user of social media rises up as one to denounce, shame and remove an apparently deserving victim. The first few times Ronson witnessed this, he was intrigued — even exhilarated.
Modern-day shaming is an intense, and – thanks to the internet – lightning-fast form of social control. In his new book, "So You’ve Been Publicly Shamed," the Welsh journalist and humorist Jon Ronson winds his way through a recent who’s who of social media pariahs, whose impromptu postings and photos led to personal humiliation and professional downfall.
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"So You've Been Publicly Shamed," by British journalist Jon Ronson, 2015 PDF ::
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Jon Ronson: Shame Culture, Festival of Dangerous Ideas 2015: Publicly Shamed on Twitter.
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