— [http://goo.gl/YMjLLk] 'Our ideas surrounding the enjoyment of critical theory and political resistance lead to the celebrated identity of the radical, which is another way of being a subject that suits capitalism.'_______________________The inclusive, absorptive nature of capitalism, which needs to bring everything within the scope of its mechanics of commodification, means that the radical is yet one more demographic to be sold to, another identity which can only find its expression through consumer preference.

:: RT: What are you currently enjoying? ▶ https://goo.gl/36dYsp ◀ This post is about an important deconstruction of the distinction between ‘unproductive’ and ‘productive’ pleasures. The instant gratification offered by grazing through YouTube, Instagram or Facebook distracts from the more substantial pleasures offered by aesthetic consideration or political activism. | #Games #Entertainment #Politics #Psychology

Alfie Bown is editor of Everyday Analysis, a blog and book series with Zer0 Books. He’s an assistant professor in Hong Kong and he writes on critical theory and comedy. His first stand-alone book with Zero Books Enjoying It: Candy Crush and Capitalism was published on December 11th 2015, and the back of the jacket copy for the first book describes it this way. Using a range of ‘case studies’ from Critical Theory to Candy Crush, ‘Gangnam Style’ to Game of Thrones and Football Manager to Hieronymus Bosch, this book argues that we need to rethink our enjoyment.

Productive Enjoyment: Capitalism and Critical Theory, Unproductive Enjoyment: ‘A Culture of Distraction’, Irrational Enjoyment: Jouissance and Enjoyment Studies, ‘To Enjoy or Not to Enjoy’ and Illegal Enjoyment. ::

"Enjoying It: Candy Crush and Capitalism," by Alfie Bown, PDF ::

Enjoying It: Candy Crush and Capitalism, by Alfie Bown, PDF - Official Website - BenjaminMadeira


Will Candy Crush Set You Free?

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MP3 — Alfie Bown argues that we need to rethink our enjoyment. Inspired by psychoanalysis, the book offers a new way of thinking about how we talk about what we enjoy and how we enjoy what we talk about ::

    Alfie Bown on Candy Crush and Capitalism

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