— [http://goo.gl/1lGisp] Creating one writing activity in the ESL classroom in lower secondary school in Norway related to argumentative/persuasive writing. _______________________Didactical task.
#1: I am writing a whole text where I describe 1 writing activity my students have to do in the ESL classroom. They have to write a text where they argue/convince their readers.
#2: In my whole text I am explaining my markers how I would organize my writing project together with my students.
#3: I am writing how I am going to guide (scaffold) my students in the writing project, etc.
#4: I am writing what is the purpose of the writing activity.
#5: I am explaining/arguing the way I am going to work with the writing method I have chosen.
I am gathering my students in small groups and have them to watch the top 10 most effective and shocking adverts/commercials from the UK below, and then write a manuscript of their own adverts based on the ads they just have watched, and then set their own ads up. Their writing/ads have to be argumentative/persuasive using the Twitter app Periscope or any other digital device of their preference. Why is this useful? My focus is the digital writing and digital storytelling.
"Measuring Affective Advertising: Implications of Low Attention Processing on Recall": This paper is about affective advertising, defined as that which works on our emotions and feelings not just on our knowledge and beliefs. We compare the most popular recall-based metric – claimed ad awareness – against an approach which deduces effectiveness from recognition, and find claimed ad awareness seriously underestimates the effectiveness of the advertising tested, by Robert Heath & Agnes Nairn, University of Bath, 2005, PDF ::
![Enthymemes and Argumentation Schemes in Health Product Ads, PDF - Official Website - BenjaminMadeira Measuring Affective Advertising, PDF - Official Website - BenjaminMadeira](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgutlf6feBFedZORQpdwcy8JP-VYSsbvwbipt7-zGGe2Ogy2IdWPl5LBPvtARCCDUXgxz8tY-ipdjoFxm0YXPBM83RmCrkXXFEAShpdLR9gVXEH3Weo147jhiRJ966cwfnqnWYxWoLZ-Z6c/s1600/pdf-BenjaminMadeira-com.gif)
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