— [http://goo.gl/cRPwgj] Argumentative/Persuasive Text using UK TV commercials. _______________________Videos/PDF
- Literally, what is the primary argument of these videos?
- In the larger sense, what is being suggested by the different ads?
- What logic is used to present the argument?
- What evidence is used to defend the position? To what extent does it actually support the claim?
- What holes or flaws can you find within the argument?
- What errors exist in the ads' reasoning?
Even though these videos may not lend themselves to deep analysis, I think they remind students the importane of examining the actual argument and serves as a good introduction to argument analysis as a whole.
#2: In my whole text I am explaining my markers how I would organize my writing project together with my students.
#3: I am writing how I am going to guide (scaffold) my students in the writing project, etc.
#4: I am writing what is the purpose of the writing activity.
#5: I am explaining/arguing the way I am going to work with the writing method I have chosen.
I am gathering my students in small groups and have them to watch the 14 most effective adverts/commercials from the UK below, and then write a manuscript of their own adverts based on the ads they just have watched, and then set their own ads up. Their writing/ads have to be argumentative/persuasive using the Twitter app Periscope or any other digital device of their preference. Why is this useful? My focus is the digital writing and digital storytelling.
Creating one writing activity related to argumentative/persuasive text at lower secondary school in Norway, 2015; Pedagogy, Benjamin Madeira, PDF ::
Creating one writing activity related to argumentative / persuasive writing ::
Persuasive writing in the ESL classroom at lower secondary school in Norway ::
This assignment correlates to the requirements of the English subject curriculum ::
Stimulate students' imagination ::
Scaffolding by experts ::
Vocabulary related the topic ::
The purpose of writing a text ::
Persuasive adverts / commercials ::
Modeling the writing task ::
Presenting a decodable prompt for the students. ::
When you have chosen one ad, you will get the file on your laptop. Put on your headphones and watch the advertisement again, pausing it if needed.
Write down in English the message you hear in the video and explain in your own words, in English, how they will convince you to buy their product.
Collaborate in groups of three and write together, in English, your text based on the message of the ad you just have watched/written.
Then, create your own advertisement in English. Convert your text into an ad.
Remember that your ad has to have an argumentative / persuasive text.
You don’t have to create an ad on selling a product, but it has to be a persuasive clip. You have to convince a general public why they should buy the product or why they should do what you are advertising. Make them buy or do it by using your words.
Use the Twitter app Periscope or any other digital device of your preference to create your own ad.
You can write as yourselves or pretending to be someone else, whoever. Remember that everybody will be able to watch your video clip.
You don’t have to appear on the video if you don’t want to; you can use pictures, moving images, your own drawings or doodles when you create your video, but record your own voice.
If you decide to use someone else’s pictures, you have to write down its source and include it visible on screen.
Insulting and cyber-bullying is not allowed when writing your text. Use standard grammar, spelling, and punctuation in your short text.
When the class is over you all three can continue on working with your digital and creative assignment.
Send me your first-draft text as a computer file, for example, in itsLearning, and I will send you a video feedback before our next class.
Model sentences ::
Collaboration without boundaries ::
Online video feedback ::
Watch some adverts for sweets AND "Write a TV advertisement." How is the advert trying to persuade someone to eat that chocolate or those sweets? PDF ::
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